How do you attract Millennials to a business?

By 2020, Millennials will account for 35 per cent of the global workforce. Renowned for their propensity for smashed avocado and Instagram, they will soon be the most represented demographic on earth from a professional perspective.

So, what does a typical Millennial look for in a workplace? The modern employee is a different beast to previous decades, no longer motivated purely by the amount of their salary or the size of their company. Money and reputation are certainly still important, but there are other factors at play now.

Work-life balance

The ability to be fulfilled both at and away from work is not only a reality in 2017, it is highly sought after by employees and employers alike. Those at the top of businesses understand that productivity is directly linked with worker happiness and satisfaction, and the flexibility to adjust office hours and work remotely is highly valuable.

Company culture

Clocking out at five on the dot is a thing of the past for many businesses. Workplace culture is a crucial aspect that contributes to employees feeling valued and taking pride in their job. Friday afternoon drinks, celebrating company milestones and mentoring programs are all examples of developing company culture.

Office layout

The physical nature of workplaces has changed drastically in the last decade, with Millennials renowned for their interest in the design, layout and amenities. Simply being open plan is no longer a distinguishable feature; young professionals are interested in everything from dedicated ‘chill zones’ with ping pong tables and edgy collaboration spaces, to wellbeing facilities and onsite baristas.

Career advancement

There is a perception that Millennials are not as loyal as previous generations given the shift from the old model of spending more than a decade at one organisation. To combat this high-turnover environment, businesses must demonstrate clear pathways for their employees to upskill and develop from a professional perspective.

 

Eager to kickstart your career? Have a squiz at Australia’s best grad programs or consider whether coding could be a good skill for you to learn.

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